TORONTO -- Tim Horton's launched a new "Choose to Include" donut to raise money for Special Olympics Canada.
Tim Horton's sold the limited-edition donut between Jan. 28 and Jan. 30 with 100 per cent of the proceeds donated going directly to Special Olympics Canada.
The limited-edition donut raised nearly $600,000.
The goal was to raise both funds and awareness to help empower Special Olympics Canada’s over 41,000 athletes to reach their potential in sport and in life.
Individuals with an intellectual disability have been disproportionately affected by the pandemic, and for many Special Olympics athletes, being away from in-person programs meant being away from family, friends and their support network.
"We're so proud of how Canadians rallied with us to support Special Olympics Canada," said Hope Bagozzi, chief marketing officer of Tim Horton's. "Our last fundraising Donut in support of Special Olympics Canada raised $150,000 so it's incredible for us to have raised nearly $600,000 with this campaign."
Special Olympics Canada continues to strive to enrich the lives of Canadians with intellectual disabilities through sport.
"The Choose To Include Donut campaign has been a resounding success," said, Sharon Bollenbach, CEO of Special Olympics Canada. "We're very grateful for our partnership with Tim Horton's and thrilled to have seen so many Canadians come together to purchase a Donut and take part in our movement - truly demonstrating their support for Special Olympics athletes and the power of inclusion."
Tim Horton's has been a proud sponsor of Special Olympics Canada since 2016, and has been a lead corporate sponsor of Special Olympics Canada's youth programs: Active Start, for two- to six-year-old, and FUNdamentals, for seven- to 12-year-old.